UTM Builder

UTM Campaign URL Builder 1 minutes read

Step 1 - Your website URL:
Mandatory. It can be any web page. For example, www.atix.xyz or www.atix.xyz/free

Step 2 - Enter your source:
Mandatory. This is the source of the campaign. For example, if the medium is social, the source could be twitter.

Step 3 - Select your campaign medium:
Mandatory. This is the medium such as social media, another website or paid ad.

Step 4 - Enter your campaign name:
Optional. This is the name of the campaign. Your campaign name should start with your department acronym. Only use one department code - if more than one, use the lead agency's code. We also recommend using the mmyy date in the name. E.g. webteam-aug21-signups.

Step 5 - Enter any paid search terms:
Optional. If you're using paid search, enter your search terms here with a + separating words e.g. analytics+signup. If not being used, leave blank.

Step 6 - Enter your campaign content:
Optional. This is where you differentiate ads or links from the same source. E.g. london-ad1.

All done! Copy your new UTM Campaign Url below.


Make sure you copy the entire link provided. You should also test the link - to test, simply copy and paste into your browser to see if the correct page is displayed. If you are worried about the length, you can use bit.ly URL shortener.

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Last updated on: 19 September, 2021